426% Growth for Outdoor Clothing Brand
Find out how Flowstaq helped a clothing brand skyrocket their business…
The Big Challenge
An outdoor performance & activewear clothing brand was running unprofitable Google Ads, and were becoming frustrated with lack of results (despite having a great product range!).
Their ROAS was well below the target ROAS of 5x (due to wasted spend and inefficiencies) – they’d had resorted to pausing all nonbrand keywords and couldn’t move forward.
They needed a fresh approach, new campaigns, and continued support to maximize their potential.
The Solution
We launched a full search campaign restructure with keyword expansion for search and shopping.
We expanded and re-segmented the client’s keyword set and products with fresh, compelling ads.
We produced a dynamic remarketing campaign (to bring non-converting and “add to cart” users back to the products they’d viewed).
We launched a dynamic search and smart shopping campaign (both of which turned out to be the highest ROAS driving campaigns in the account’s history).